How to EFFECTIVELY Promote Your Business in 2020

Wow, Erin has some great tips and lots of energy.  Put your comments below of which platform you are focusing on.  Do you use TikTok & Pintrest? And if not why not?

How to Set Social Media Goals in 2020

Create the Most Effective Social Media Marketing Plan

There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules.

That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives.

Throughout this process, it's really important to be honest about your successes and failures. It's okay to admit that some of what you've done has been a wasted effort-that's why we're here.

Here's my 3-step process to set social media goals for 2020:

1. Check Your Reports

Keeping reports is a must if you want to properly assess the efficacy and efficiency of what you spent time sharing online. There are many ways to configure a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look past the number of impressions and understand how your content is really performing. Are people liking it, sharing it, commenting on it?

Pay close attention to metrics like engagement-this valuable info is like your potential leads all telling you what they liked or didn't. So take that into account when planning out 2020's content.

For instance, I make an effort to share valuable content daily on our Twitter account.

From Twitter to Facebook, each platform offers free analytics on the profile's performance, so use it!

This free reporting helps you see what you've shared that's worked well and what's fallen flat. Look for topics that visitors and followers have been consistently interested in, and share more of that content going forward.

If you're up to the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us manage the heavy lifting so you can focus on running your business.

We're constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And, we stay on top of the latest trends and tips and love analyzing reports and stats!

2. Study Your Analytics

Yes, you want to look ahead, but it's necessary to look back as well. You can share content left and right, but unless it's leading visitors to your website, it's not serving its purpose. You want to drive people to your site, where they'll hopefully engage further and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your actions on social drive traffic to your business, broken down into lots of relevant stats.

To see these results, navigate to your Acquisition section for Social and then click on Network Referrals. You can select the previous year as the date range. Then, you should be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is social media marketing not working for you anymore?

Are you wondering what you should be changing in order to get better results?

In our Tea Time Tip: Marketing for Busy Entrepreneurs, I'm sharing 5 valuable tips so you can learn what's working, what's not and what you need to focus on more. Read more on our website.

3. Set Your Goals

The first two steps should give you an understanding of where you are, and now it's time to create your plan. You've got a great idea of what type of content worked, which platforms your target audience is hanging out on and where you should focus your efforts in the upcoming year.

Other things you need to do to reach your goals:

·       Track your month-to-month follower growth. If you're not gaining new followers throughout the year, you need to take a look at why that is.

·       Keep an eye on which seasons your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with spring and fall seeing big dips.

·       Only share content that has value. You want to sell without driving people away. You also want to give people non-salesy resources like blogs, inspirational quotes, events-whatever makes sense for your brand and audience.

For example, I share articles, events and news on our company's LinkedIn account.

The biggest mistake you can make is to allow your marketing campaigns to become a chore, rather than a positive part of your business. When you're enjoying yourself, you'll find you share more engaging and interactive content.

When you set your goals to conquer social media in 2020, keep in mind that you may not attain all of them. That's not failure! As long as you're prepared with a solid social media marketing plan and what you're sharing is authentic and honest, then you're doing a great job!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source: http://EzineArticles.com/10244102

5 Digital Marketing Skills to Master for 2020 & Beyond

52 Billion dollars spent on digital marketing un UK & US alone!  Are you kidding me?  that's incredible!  Watch this and let us know how you what you think in the comments...

6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost

Article Source: https://EzineArticles.com/expert/Shalini_M/2609777

Article Source: http://EzineArticles.com/10291660

Digital Marketing for Beginners: 7 Strategies That Work

Some great strategies in this video.  Which strategy will you try first and why?  Put your comments below.

Getting Started With Online Marketing 101

If you're looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don't have an online marketing strategy in place, you're already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time.

Six Vital Online Marketing Steps for Internet Marketing Success

Regardless of your product, service or overall intended outcome, these eight steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.

1. Defining a Keyword Strategy. In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it's much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you're a dog grooming company in Boise, some of your keywords will be "Boise" and "dog grooming". But because you're probably not the only groomer in Boise, you're going to have competition out there for those keywords. That's where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn't optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream's keyword tool (both free), you can research and plan your keyword strategy effectively.

2. Optimizing your Website to Increase your Online Presence. Once you have your keywords, it's time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.

3. Creating a Blog and Content Marketing. Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.

4. Promoting your Content through Social Media. Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren't on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that's just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.

5. Turning Leads into Conversions. Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

6. Analyzing and Refining Your Strategies. Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy's effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.

Furthering your Online Marketing Efforts for More Success

After you've implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it's important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche.

And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.

April Ray has helped hundreds of new business owners generate traffic, leads and sales to their websites as well as build their mlm businesses. Your invited to find out more by visiting http://ydessentials.com/

**Stop pulling your hair out trying to put together a marketing plan or hunt down leads!! You don't have to do ALL of this alone! There is a TURNKEY system available that will do the hard work for you; the marketing strategies, the capture pages, the autoresponders, the affiliate sales funnel, EVERYTHING! So that you can explode YOUR business, whatever that may be.
Article Source: http://EzineArticles.com/8091874

How To Make Money with Affiliate Marketing

Do you currently use Affiliate Marketing techniques?  Do you understand how it works and how easy it is to set up and earn money?  Put your comments below...

How to Make Money Blogging on Pinterest - I Made $5,781 Last Month with ...

Have you used Pintrest and Mediavine ads?  How has it worked for you?  Comment below...

How to Work Online From Your Own Home Office and Keep the Costs Down and Work Ethic Up

By Leon Edward  |   Submitted On April 01, 2020

  

Working online is a fantastic way to not only be self-employed and achieve financial independence, but also to enjoy the freedom of being able to work from wherever you want, to set your own hours and to pursue something that interests you as your career. In short, if you can work online you'll likely find that you naturally improve every aspect of your lifestyle.

And what you might not also have realized is the sheer amount of money saved when you work from home. Think about it: you'll no longer have to pay to commute to work which might mean saving hundreds a month on rail transport, or perhaps a similar amount on parking. You'll also have to spend less money on eating out and you'll get an extra two hours or more of your day to yourself because you won't have to travel... it's glorious.

But while there are lots of benefits to working on the web and having a home office, it's also important to consider that there can be some downsides too. This is a very unique and unusual lifestyle when compared to what most of us are used to and it's actually very different to adapt to for many people in the early stages. So let's look at how you go about working out of a home office while keeping costs down.

Stocking Your Office

The problem that many people make to begin with is that their home office is not really a home office. At least that is to say that they don't treat it like a genuine home office. Rather than kitting this space out with the correct professional grade furniture and technology, many people will simply keep the furniture they already have in there and essentially they'll be working out of a home study or the like. This might be a nice space, but it is not going to be as conducive to work as a real home office.

Unfortunately though, many people just don't want to stock out their home office because it can feel like a waste of money. Essentially, if you are working from home to save yourself cash, then spending more money on that property in order to add furniture can seem a little counter-intuitive.

A solution is to invest in second hand furniture, or refurbished furniture. This way, you can stock out your office with much better quality products, without breaking the bank!

Supplies

You might find you also need a number of different supplies for your home office - things like paper and pens for instance. The trick here is once again to treat your office like a real office and to buy in bulk. That means a bigger upfront expense, but the result is that you'll never run out of the things you need, and you'll be able to make big savings. You can even try buying from wholesalers and manufacturers using sites like Alibaba!

Bills

Finally, remember that you may be able to write off your bills as an expense. That means things like electricity, internet, and more. You can also often find deals for businesses.

Leon Edward Helps people to start, grow and maximize home and online business income with training articles, reviews, marketing blog... ideas and opportunities. download his FREE Report - Work at Home Productivity with checklist - Find online business training articles, FREE Content, starting a business free ideas, residual internet income opportunities and top network marketing home based businesses... all at http://www.HomeBusinessIt.com

Article Source: https://EzineArticles.com/expert/Leon_Edward/39417

How would working from home work for you?

David McCourt | How I Became a BILLIONAIRE!

Do we need Billionaires?  Comment below with your thoughts...

Book recommendation - Money: Know More, Make More, Give More: Learn how to make more money and transform your life - By Rob Moore

Legitimate Work From Home Jobs For Extra Money

By Mark T. Joseph  |   Submitted On April 20, 2020

  

Working from home, is it really all it's cracked up to be? As someone who has worked from home for over 30 years, I have to say that it can be a blessing. When you start looking for legitimate work from home jobs for extra money and you start to apply yourself to them. It's not every day that people get to work from home. Some people would like to try their hand at it and just aren't sure if the jobs posted are real or if they are about to encounter a scam. This is why you need to count on someone you know, like and trust.

Now, you may not want to rush out and just ask your mother's best friend if you can find a nice work from home job because due to her lack of knowledge in this field she will assure you that it's a scam, you can't do it because you do not possess the work ethic or some other excuse. The reality of it is because she doesn't know, she'll just tell you it's a scam and that it can't be done. Trust me, I know. How do I know? Simple, my mother, my brother, my sister and every family member I have ever known assured me that I could not be in business for myself when I started thirty years ago.

If you still feel that you can't land legitimate work from home jobs for extra money, I challenge you to change your thinking. What is that old saying, if you think you can't you're right and if you think you can, you are also right. The problem as I see it is that too many people have been scammed and think that these types of real opportunities just aren't really there. This is simply not true. When you know what you are looking for and where to get it, it is much easier than you realize. Never let anyone tell you that legitimate work from home jobs for extra money can't be found. The reality is that they tell you that because they don't know how to find them.

Who do you want to listen to? Let's say you want to plant a garden. Your neighbor is right next door, has a beautiful garden and owns a garden supply center. The neighbor on the other side of the street owns an auto body shop and has 15 junk cars in his driveway and no garden. Which neighbor do you ask for gardening advice? Of Course, you said the neighbor with the garden who runs the garden center. So, who do you ask for advice when it comes to legitimate work from home jobs for extra money? Do you ask the person who has never done it? Of Course not. Don't let the people with negative thoughts get you down. You can find legitimate work from home jobs for extra money anytime you want to look for them. They are very easy to find and you can build a business around using them. I know because I've done it.

Mark T. Joseph is the owner of a simple website that shows everyday people how to make their first dollar online, scale it to five dollars or more with ease. Mark's website is: https://myfirstonlinedollar.com

Article Source: https://EzineArticles.com/expert/Mark_T._Joseph/549500

Have you worked from home?  If so what were your main benefits and challenges?

How to Use Pinterest to Drive Traffic to Your Website or Blog in 2020 - ...

Targeted Website Traffic - How You Can Increase Targeted Traffic to Your Web Site

The life-blood of your web site (or your marketing efforts) is traffic targeted to your product. When you write blog posts, articles for publication in e-zines and e-reports you can also put them on your web site, and elsewhere on the web, like Facebook and LinkedIn. This way you are putting breadcrumbs across the internet, a pathway to your site/product.

By locating online publications that are already focusing on your target customers and putting your guest posts, or articles or free reports with them you are mining a well of prospects that are already leaning in your direction.

This way you are finding your market stream of prospects and stepping into a flow of prospects that are already there, instead of using a scatter-gun approach to finding those who already have an interest in what you have to offer.

When using article writing for targeted traffic you will want to try to write a minimum of 2 articles per week, with at least 300-600 words in length, but if you could squeeze out 4 or 5 articles a week consistently you'd end up with upwards of 208 to 260 articles of fresh information in just a year.

And if you put those articles on say just 3 three sites like e-zine sites, or a Facebook Page, or LinkedIn then in a year you'll have your footprint in over 700 locations across the internet.

By writing with consistency every week and maintaining output of your articles you can generate as many as 100 targeted readers to your site in a day. Perhaps more if you provide information that is truly valuable to your prospect.

Other sources of targeted traffic you would want to include in your marketing arsenal:

Pinterest (where you create 'pins' that link to your site or affiliate product),

Search Engine Optimization (which you will make part of any article writing, web pages, blog posts, etc. so people looking for your content will find it),

Facebook (putting 'like' and 'share' buttons on your site, link posts on your Facebook page to your site, Facebook ad's, etc)

Twitter (a micro blog platform allowing 140 characters, you can put a Twitter button on your site to get traffic from Twitter)

Your own blog (having your blog is one of the best ways to get consistent web traffic, plus you can put your articles on your blog as posts as well as on your Facebook page and e-zine sites)

Forum marketing (get involved with forums surrounding your niche, Google search "your niche" forum- "weight loss forum" or "golfing forum" for example and get involved answering questions, there are other considerations like making sure they allow your link on your profile for them but we'll go into more at a later time.

These are just a few of the many traffic sources for your website / affiliate marketing that are also addressed at https://JosephsMarketing.com/traffic.

Keep in mind that statistically you should expect that only about 1 out of 100 people will likely buy your product or services. If with your email sequences and writing of articles and guest blog posts, Pinterest and Facebook efforts, etc, you can generate say 1,000 targeted hits for your website per day, you could expect to make upwards of 10 sales a day. And all with traffic that cost you only a few hours a week.

There are many avenues to increasing targeted traffic to your website. You can now get a free report showing how to get floods of free traffic to your sites. Simply visit the following site to download it now: https://JosephsMarketing.com/traffic

By Joseph Casey  |   Submitted On February 01, 2020

Article Source: https://EzineArticles.com/expert/Joseph_Casey/59832

Best Traffic Solutions For Your Website | Affiliate Marketing A to Z - D...

So what are you doing to earn passive income?  Or are you still sitting on the fence?  Comment below.

YOU HAVE TO TAKE RISK TO ACHIEVE GREATNESS | GRANT CARDONE | MOTIVATION

Should you take risks?  Comment below with your thoughts.

Success is A Mindset Game - Grant Cardone

Success is a mind game - Comment if you agree