8 Business-Critical Digital Marketing Trends For 2020

Here are eight digital marketing trends that can revolutionize your business in 2020. So without further ado, let us dive straight into them!

As the dynamic of businesses keep shifting and changing, one thing is for certain; digital marketing is not going out of fashion any time soon. Digital marketing is one of the most efficient and cost-effective means of doing business, so it is only natural that more and more individuals are investing in this sector.

1.     Voice Search

Most times, people do not have time to type out their queries and scour paragraphs to find the right information. This is why, for many people, voice searches are a knight in shining armor as they not only provide direct information but do so in an efficient manner.

With that being said, voice search is slowly gaining momentum with the passage of time. Around 41% of adults make one voice search per day and these numbers are estimated to grow considerably by 2020.

On top of this, the arrival of Alexa, Siri, and Google Assistant have made it necessary for entrepreneurs to include it in their digital marketing strategies. So to capitalize on this trend, you need to make your website voice search friendly.

Moreover, as the voice searches have a conversational tone, it is better to revise your keyword strategies. So, ditch the short-termed keywords in favor of longer keywords that resemble a short statement. With that being said, incorporate the keywords naturally, build your blog posts around them and frequently mention them in your content.

1.     Virtual Reality Marketing

Many businesses do not prosper because they fail to sell their products. On the other hand, many customers fail to make a purchase as they usually lack trust. This is exactly where you need virtual reality. With the help of augmented reality tools, you can showcase your products in such a light that brings out your product’s best qualities.

Virtual or augmented reality is not to be taken lightly as 75% of the biggest brands have already incorporated it into their businesses. Part of the reason for this incorporation is because virtual reality provides customers with a 3D view of the actual product. 

Take the example of North Face. To sell their shoes, they provided an immersive experience through VR tools by allowing users to virtually hike through rough and mountainous terrains in their footwear. What this did was provide customers with the necessary boost to make up their mind regarding their footwear.

With the help of the VR technology, customers are more likely to spend money on your products as they get to witness the conditions your products are suitable for. It is a win-win situation for everyone!

1.     Video-Based Marketing

Instead of wasting time watching videos, why not invest in this sector as it can be a potential game changer for your business.

According to an online report, 80% of the total internet traffic would be generated from videos only in 2020.  Today, more and more people are opting for videos because they offer more information in 3 minutes than blogs or articles. On top of this, the incorporation of captivating visuals makes up for a better marketing trick.

As the video platforms are expanding, it is only natural that many marketers are trying to include videos in their digital marketing schemes to broaden their reach. So, hire php web development company and set up your own video platform to increase your audience base.  

1.     Chatbots

Customers can be repetitive with their queries. Questions like ‘when will you deliver my package?’ or ‘what are your opening hours?’ really grinds the gear so a better way to deal with such queries is to set up a chatbot!

The chatbot is certainly not a new trend but people have been hesitant to let a computer program manage basic customer conversations. However, chatbots are extremely helpful, quick and will help companies save billions of dollars per annum by 2020.

Chatbots deal with queries without a moment’s delay by ensuring a smooth communication channel. So, if your company’s survival depends on the quick response to customer’s queries, then this is one trend you need to look out for in 2020.

1.     Personalized Content

You cannot jump into the new year with the same old mantra ‘one size fits all’. As the times are changing, consumers are becoming more efficient in ditching businesses that fail to deliver a customized solution.

Also, this is one of the trends that will never go out of fashion. This is because people do not have the time to scour different websites to look for the desired product. Instead, they want the websites to do their homework and provide them with what they need.  

To achieve this, you need to gather data like purchase history and online consumer activity as this data will help you shape your content and accrue maximum ROI.

1.     Collaborating with Local Influencers

Various video-sharing platforms have made it possible for people to become social influencers. Since many influencers have thousands of followers, having one on board will help you reach a wider audience base.

Scour all the social media platforms, search for an influencer and follow them. Learn about their habits and how they partner with other businesses. Then, personally reach out to them and start a conversation. Remember, flexibility is the key when it comes to online influencers. So, try to be flexible in your terms and draft a contract that is long-term and benefits both the parties.

1.     Investment in Live Videos

Social media platforms are more than just catching up with your friends. With the availability of live video feature, many businesses are taking on this trend to introduce their products/services in a controlled environment.

But before you turn on the live video option, there are a few things to keep in mind. Just like the hours you put into your content strategy, the same should be done with your live videos. Plan out your live video strategy beforehand and use props if it helps in conveying your message. Also, stay away from crowded platforms and opt for places that have less competition like YouTube Live or Instagram Live.   

1.     Artificial Intelligence

Only in movies, artificial intelligence is out there to get humans. However, in reality, it strives to help out people. When it comes to digital marketing, AI can be a game changer as it gathers data effectively, tracks online activity and helps in understanding online consumer behavior.

To achieve this feat, set up an AI system that analyzes users’ data and provides you with insights necessary for beating out the competition.

Conclusion

With this, we bring an end to our digital marketing trends. Although the incorporation of these tips is necessary, they can never outdo what good marketing does for your business. So, create a brand strategy, invest in great content, and adopt a story-telling mode that links together all your marketing strategies effectively!

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 ABOUT THE AUTHOR

Nouman is a digital marketing expert from Dynamologic Solutions for many years. He considers bringing all the keywords to the top of his duty and constantly strives hard to achieve the best result. Along with finding & implementing content optimization strategy, he is also fond of writing interesting blogs on SEO & digital marketing related topics.

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Easy Online Marketing Ideas that Will Boost Your Results

Due to misinformation, there are a lot of mistaken beliefs when it comes to internet marketing. A lot of the new online marketers end up reading a lot of inaccurate information which they start to believe. In this article we will be talking about a few Internet marketing tips that you can use now and see results. Also, remember that reliable web hosting is most definitely a must have.

The single most valuable advice on internet marketing that you can apply is to always think of how you can help your prospects. You want to be someone who your target audience seeks out for information or advice in your niche. You have to separate yourself from all the fly by night marketers who are only trying to make a quick buck. That’s why it’s important that you reach out and offer people real assistance. 

Your prospects and visitors will see that you are doing more than promoting, you are also offering to help them. After you’ve gained a measure of trust, people will be more responsive to hearing about your products and offers. You are better off if you stay away from high pressure sales pitches but instead talk to people in a low key way about how your products can help them. Your aim here is to give your potential customers what they need so that it becomes easy for you to make a sale. Not only that, even after they buy from you, you have to keep on building a relationship with your customers so that you get more sales in the future. It’s all about balancing your marketing with effective relationship building. 

The secret to successful marketing is to have happy and satisfied customers. As an Internet marketer, your job is to deliver value in every possible way. The satisfaction of your client is intertwined with the level of value you offer. This spans everything you provide, from the articles you create to the products you launch. Even when it comes to standing out from your competition, your customers will compare you on the basis of the value you’re giving. Each step you take, article and product you create need to influence your customers positively if you want to have a slight chance of dominating your market. Remember that the amount of value you offer is closely connected to the progress you will make.

There are plenty of internet marketers who can’t deliver what their customers expect and then there are a few who do. But there are very few who exceed their customer’s expectations, and these are the actual winners. These are the internet marketing rock stars who know what they want but understand they need to give first. When you provide much more than your customers expect, you will find that success comes faster than you anticipated. They immediately change their mindset due to the “wow” experience and are willing to buy from you again. You can build an amazing level of trust here and in the long run it is the only thing that matters. Besides, you don’t want your product getting a bad reputations because it didn’t deliver on what it promised. So it’s always better to over-deliver than to under-deliver. Creating an excellent product for your target market by dedicating all your efforts to it is what internet marketing is all about.

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This post was written by Lion Gates, educator and online marketing professional. He helps small businesses to achieve success through proper application of business marketing strategies. He is also a consultant for several US businesses helping them obtain 8a certification, and ensuring stability and growth for their enterprises.

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Steps to a Powerful Digital Marketing Strategy for 2020

If you are confused about how and when to apply each digital marketing technique so that you make big numbers, we are here with steps to a powerful Digital Marketing strategy for 2020. 

 A digital marketing plan is the main component to support a company’s growth. Putting an effective digital marketing plan in place is the most common challenge for every digital marketer. Your plan need not be huge but effective as we all know how vital digital and mobile channels are today for retaining customers. The consumers of today are demanding a variety in your approach. The scenario is competitive and to excel many are turning towards the Digital Marketing Institute in Delhi. 

So, where do you start with your plan? How many days of strategy would be best for you? What are your goals? Which platform to focus the most? And the most important, what is your budget? These are the question you encounter while creating the most effective digital marketing plan. 

If you are confused about how and when to apply each digital marketing technique so that you make big numbers, we are here with steps to a powerful Digital Marketing strategy for 2020. 

Set the Objective:

Outline your business’ overall object or mission first. Your digital marketing strategy must produce profitable ways for your grand plan. Set the objective you want your digital marketing efforts to achieve. This should be your top mission. Identify a simple method such as Google Analytics to measure your conversions and the success of your content marketing. 

Learn From Your Past: 

Analysing your previous digital marketing strategy is the best practice one can follow. It allows us to strengthen our weak spots and never repeat the same mistake again. Pick a time period which you think can produce some important outputs, for example, choose a month, quarter or year to analyse. 

Speak Your Consumer’s Language:

Know your audience and their behaviour. After all, if you are trying to woo your customers then you should be able to talk their language. Do everything but forget your audience. They are the first thing a digital marketer should never forget amidst the budget fretting, KPI setting and Channel selection. Use Google analytic account to dig deep to identify key characteristics of your target audience like age, career, sex, etc. 

Stick to Your Budget:

Three factors are responsible for deciding your budget, these are your digital channels, your team and your target audience. It is imperative to take account of all your resources so that you don’t fall behind in the next year. Now is the perfect time to review your existing digital channels so that you enter in 2020 with a solid digital marketing strategy. 

Execute the Plan:

This is the most important part of the strategy as this will reflect the hard work you have put in place. And remember that your strategy is never going to be perfect. There is always room for improvement. 

Therefore, never settle for less and never stick to your plan if it’s not making profits. Although you’ve planned your strategy by keeping a check on everything, you can’t predict how your customers will behave. It is, therefore, essential to continuously measure and monitor the performance of your digital marketing strategy and to change elements where needed. 

If you are still unable to figure out your course of action then joining a Digital Marketing Course in Delhi is a good idea. You’ll learn how to prepare dynamic strategies, select the correct digital channels, budgeting and analyse your performance. 

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Classes of professional Studies is leading Digital Marketing institute in Delhi. We also provide Short term course in Delhi to know more you can contact us at 8744978672

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How to do New Campaign in Digital Marketing?

Digital marketing is one of the most things that online marketer do for their company or business by using many digital strategy and media to connect with their existing or targeting customers via internet. There are lots of ways to do online marketing that includes email marketing, content marketing, blogging, banner advertising, digital brochures and more using many tactics or specific strategy.

Launching new product or campaign

If you would like to launch new product or new campaign, you should do survey or do research first what the customer’s need or problems. After that, you can create your new one with the most desirable technique that involve Search Engine Optimization, Social Media Marketing, Pay-Per-Click and a lot more to get your brand awareness and conversion. However, you have to focus on one channel first before moving to another type of advertising. And then you can do your own product research and analyze the most suitable method for your campaign. By testing or analyzing, we can measure which specific method is the most powerful for the new campaign or product. Moreover, the design of your campaign play an important role as well.

Google keyword Planner

If you are doing digital marketer, it is not surprised that google keyword planner plays a vital role for your business. It is useful for finding the right keywords to the right audience. The most important things is that you have to find words that is related to your new campaign or products and you have to choose the search volume changes. It is undeniable that the negative keywords might help you drive search volume to your new campaign as well.

Product detail

If you have a plan to launch a new products, you have to mention all the specific product details with good effects to get the customer's attraction including that is suitable for age range, foreground the benefits of products so that your products might be on demand. As long as there is a content that mention how to solve the customer's problem and there is quality, it is sure that it will be on sale. It will be great if you add the good reviews with image.

Traffic sources

After creating the new product or campaign, you should drive traffic to your website by using paid or organic traffic. In terms of traffic, you have to use free or paid traffic because free traffic is good for the long run and paid one is the best for the short term. So, many visitors who is interested in your advertising channel will come to your page and get the information that you created on your campaign. There are many ways of paid traffic such as social media advertising, PPC   or other advertising to reach to your customers.

To conclude, digital marketing is one of the most effective ways to get residual income for your future and it is booming. It is not too late to start your own business to get passive income.

If you want to learn more, there is a simple step by step system that you can learn. Please click here to find out more.

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This is Lin Lin,the mother of kids and working at home to make residual income.

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4 Things to Watch out for B2B Marketing Success in 2020

B2B lead generation is generally all about leads as if there are no leads there will be no clienteles or returns. B2B lead generation plays a vital role in your business success. Telemarketing, custom...

B2B lead generation is generally all about leads as if there are no leads there will be no clienteles or returns. B2B lead generation plays a vital role in your business success. Telemarketing, customer referrals, events, and advertising are the traditional ways of generating B2B leads. Since it is a crucial aspect for B2B organizations to move towards higher conversion rates and return on investment(ROI), no one can take these techniques for granted at any part of their journey.

It’s time to change your strategies while approaching B2B clients.

4 Things to Watch out for B2B Marketing Success in 2020

1) Webinars:

B2B webinars provide an opportunity for B2B Organizations to target and educate a precise audience on the advantages and benefits of their business services. To extend the reach and recognition of your brand, start utilizing video conferencing.

Webinars are very helpful for generating B2B leads and also helps you to stand out from other competitors. It is one of the best methods chosen by a lot of B2B Organizations to generate sales-ready leads. Webinars also help you to get more subscribers.

Advantages of Webinars:

• Increase Audience Reach
• More Subscribers
• Quality B2B Lead Generation
• Partnership with other Brands
• Live Demo
• 
  

2) Paid Advertisement (PPC):

You can also do paid advertisements for brand building and B2B Lead Generation. Many of the B2B Agencies are investing in the paid advertisement(PPC). It helps your business to appear on the first page of the SERP’s (search engine result pages.) Most of the B2B agencies do pay advertisement on the google search engine. This will help you to get more traffic on your website. To convert that traffic into your client, you need unique and attractive content on your website. Otherwise, you will lose potential clients.

The more you invest, the more leads you to get.

Advantages of Paid Advertisement:

• Brand Building
• More traffic on your website

3) Online Presence:

In this era of a digital revolution, B2B marketers need to improve their online presence. The majority of your clients are online, you should be, too. If you are not present online, then you will miss those clients. Online presence is very important for B2B marketers because it helps you to build your brand and to reach a broader audience.

To improve or build your online presence, 3 things are very important.

• Website
• Social Media
• SEO

4) Content Marketing:

Content marketing plays a very important role in B2B lead generation. As all, we know content is a King. Creating relevant and unique content to attract leads is no longer optional.

Your website content is very important to get visitors engaged. Content should be unique. Don't bore your clients with writing content on well-known topics. Try to engage them by writing content about the topic they don't know or they want to know.

More points are coming soon. In my next article, I will discuss an Adaptation of ABM Strategies, Lean Marketing, Impact of AI in B2B Marketing, Influencer Marketing.

Change is Everywhere. Keep change your B2B marketing strategies depending on upcoming trends and get ready for more business.

Article Tags: Marketing Success, Lead Generation, Online Presence, Very Important

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I am Satyajit Shinde. My keen interest in reading and writing. I forayed into the field of writing due to my love for words and the urge to do something different. I have been a part of the content resource team here at Intellitech Solutions. I am personally involved in writing content for user engagement. I owe a responsibility to make sure the content is rich and user-centric.

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Leveraging Omnichannel Marketing Platform To Boost ROI

Creating a marketing strategy without knowing the omnichannel marketing trend is tough. Know how it can fulfills all your marketing needs in 2020.

Omnichannel marketing has been the buzzword for every marketer for the last few years now. By adopting this technique and strategizing the marketing drives around them, marketers try to offer a seamless marketing experience to their users across marketing channels and devices. 

The hallmark of omnichannel experience is the convergence of convenience and experience using automated marketing platforms. Depending upon the digital footprint of the users, the omni channel marketing platform analyzes the browsing history, current online behavior, user preferences, and purchase intent to finally convert them faster. 

However, creating a journey map to address all of your audience needs a proper understanding of the touchpoints through which you can communicate with your users. Moreover, you must understand the factors that help you to leverage your omni channel marketing platform to increase your marketing ROI. 

So, without any further ado, let’s find out how to use omnichannel marketing to optimize your revenue generation and subsequently, your marketing ROI.

• Helps you to understand your users:

Omnichannel marketing requires you to leverage all your marketing channels across devices to communicate with your users. Therefore, you need to analyze your user data collected from various touchpoints and sources and target them with marketing communications according to their preferences and interests, Moreover, you can build the user profiles and understand the user intent to target them further with communication through another integrated marketing channel where they are more active. 

• Helps in increasing engagement

User engagement has been an Achille’s heel for most of the modern marketer. Users are already knowledgeable about the product they prefer, and trying to engage them with a spray and pray would lead to brand fatigue. Omnichannel marketing helps you to chalk out a plan for every user according to the segments they are in, and target them through hyper-personalized marketing communication distributed across channels and devices to improve their attention towards your brand. Moreover, omnichannel helps you to provide the right communication to the right audience at the right time, therefore, increasing user engagements.

• Improves customer retention:

Since Omnichannel helps you to streamline your content as well as the delivery channels and medium, it helps you to improve the overall user experience towards your brand. As studies show, a strategically rolled out plan to improve user experience can help you to improve conversions by as much as 400%. Moreover, user experience is closely associated with customer loyalty, which leads to better retention. User retention helps you to spend less on spending more budget on acquiring new users and consequently helps you to improve your user lifetime value (LTV), leading to the optimization of marketing ROI.

Ending note

As you can see, omnichannel solves the most crucial three problems that impact the marketing performance of any brand. Moreover, it helps you to make your brand more relevant to your users, increase customer LTV, and optimize the use of marketing channels effectively. Leveraging an omnichannel strategy could be the gamechanger when you are looking to boost your marketing ROI. For more details on Omni Channel Marketing platform, please visit us at www.vizury.com. 

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Varsha Singh is a Digital Marketing professional from Bangalore at Affle India Pvt Ltd. I use my articles to provide quality content & tutorials to assist marketers.

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Why to Hire and get support from Digital Marketing Agency in 2020?

Get to know the reasons to consider digital marketing services and support from the best digital marketing company in the year 2020.

 In this article we bring up the reasons for why any business organization should consider and get services and the utmost support from the best digital marketing company in 2020 for sustaining and to boom in this digitalized business world. 

Freedom to Access Required Digital Marketing Skills:

The manner in which advanced showcasing, the best digital marketing agency work is altogether unique. These digital marketing organizations in the year 2020 procure skilled employees in a scope of various jobs and channelize their aptitudes to meet your promoting targets. Given that the advanced battles run during the time will be diverse at various occasions – for instance, you'd prefer to run SEO crusades or SEO strategies emerging in 2020 with the SEO services company.

Get Effective Budget Management 

With increasingly publicizing stages surfacing in the computerized showcasing scene, keeping a tab on the promoting costs have gotten misleading and tedious. SEO services company supports and guides you in this aspect.

Not simply that, in any event, following changes and different other key execution measurements needs proficient support. Advanced PPC advertising organizations deliver PPC Services, run Adword Campaigns for your business and they  are specialists at directing every one of these methodology with the most extreme accuracy. 

PPC Services Agency in Hyderabad can deal with your advanced promoting spending plan in the year 2020 and deal with all the costs abundantly. With the apparatuses and procedures the cutting edge promoting offices have, they have effectively made these procedures outstandingly proficient. 

Re-appropriating your image's advanced showcasing will assist you with profiting by their exceptionally tried spending plan and execution of the executives frameworks, which will undoubtedly bring positive promoting results. 

Digital Marketing Agency Influence Wide Experience 

Since, advanced promoting organizations work with a bunch of businesses and showcasing SEO experts, PPC and Social Media experts capacity to develop advertising utilizing out-of-box inventive thoughts causes them bring positive outcomes for their customers. 

Not simply that, SEO services, PPC and Social Media Marketing Services in 2020 from the experts working at these offices are required to keep awake to date with the most recent computerized online promoting progressions. 

You, as an entrepreneur, can easily take advantage of the information these showcasing digital marketing experts work all through their professions in the field of advanced SEM, PPC, Social Media advertising. 

Convey on Set Timelines 

Most online showcasing organizations will have set up groups to take on the promoting difficulties for every one of their customers. SEO services company tracks the right customers or clients for your business.

Our SEM Services Agency that is also rendering Social Media Marketing services in 2020 sets the correct time to run and promote the business ads online. 

Business information to be delivered to the SEO Services Agency that you get services from.

Looking to Hire the Best Digital Marketing Agency? 

As an entrepreneur, when you have numerous essential duties towards your endeavor, you would prefer not to invest your energy accomplishing something you are bad at. 

That is the motivation behind why we prescribe the best digital marketing showcasing office which is SanBrains! It's imperative to enlist the best advanced promoting organization you can discover and redistribute all showcasing related execution to them, for this will assist you with concentrating on scaling your business and making more benefits. SanBrains is the best approach digital marketing agency in Hyderabad if this is the thing that you are searching for in 2020! 

We bring all the most recent updates in 2020 from the universe of advanced advertising. 

On the off chance that you are searching for a superior rate of profitability in advance without trading off your business development, we, SanBrains give incredible incentive to enable your business to develop in 2020– that's it, not all that much.

Contact Info-

Email Id-: info@sanbrains.com

Contact No-:+91-8247269553

Website-:www.sanbrains.com

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Your 2020 Guide on How to Get the Most Out of Video Marketing

Video content marketing has increased in popularity. From ways to incorporate engaging footage into your campaigns to the latest social media platform rules on using video, here are some of the latest video content marketing trends and tips for 2020

Video Content Marketing Trends & Tips

In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

• It’s good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
• It’s a timesaver. It doesn’t take long to create short yet engaging clips in comparison to writing an article or blog.
• It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
• It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews. https://www.youtube.com/embed/ZSeW9MN65FI?rel=0&showinfo=0

2. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

3. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic.

How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

1. Use your landing pages.

A survey by marketing technology company eyeview showed that video on landing pages can increase conversions by 86%. It’s a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.

Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

2. Blogs and articles.

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors.

Moz.com, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.

One of our clients, Financial Recovery Institute, uses it in a blog to tell a story. https://www.financialrecovery.com/blog/saving-your-way-out-of-debt-part-2

3. Emails and newsletters.

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you’ve decided what you’re promoting, you can begin shooting.

Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don’t support the requirements for using clips in emails.

Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.

That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out eVision Media’s recommended email newsletter providers.

4. Social media platforms.

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

• How-to guides
• Q&As
• Behind-the-scenes glimpses
• Events
• Interviews
• Unboxings (if you have a physical product)
• 
  

It’s important to remember that each social media platform has rules around how long your digital marketing videos can be. Here’s a quick reference guide:

• Facebook allows you up to 240 minutes (though you probably wouldn’t want to use all that time),
• Twitter provides 2 minutes and 20 seconds.
• Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
• LinkedIn has a 10-minute limit.
• Snapchat allows 10 seconds.

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

Read How to Engage & Inspire with Interactive Content.

While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with it, whether that’s by swiping, tapping, answering a question…

In this article, I’m providing 3 ideas you can use to attract your audience’s attention and stand out from your competitors.

We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

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ABOUT THE AUTHOR

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".